DAY ONE - 12 June
2013: Branding Beyond Basics
Masterclass with Magnus Lindkvist
Modern times call for modern ways to build and develop brands. Communication channels, entrepreneurship, emerging markets, climate change and many other challenges are presenting new and innovative ways of building and maintaining brands in different industries.

This energizing masterclass led by Magnus Lindkvist will focus on how to brand in market climate that is more challenging than ever before and will provide you with powerful insights and hands on experience on developing and implementing an innovative brand strategy.

Magnus Lindkvist is a Stockholm-based trendspotter and brand strategist who has worked with Toyota Motors, Carlsberg, Bonnier, Helly Hansen, Amer Sports and many other brands on a European or Global level, will deliver an energizing workshop with a focus on how to brand in market climate that is more challenging than ever before.
08.00 Registration and Coffee
08.30 Welcome
8.40 SESSION 1: The Future is Now
  • What has changed in the past decade?
  • What are the megatrends affecting today’s market climate
  • What market opportunities do they present?
  • Q&A
10.00 Networking Coffee Break
10.30 Session 2: Innovative Brand Strategy
  • What new tools and processes have been created?
  • What demands are placed on companies?
  • Case studies from a European and Global perspective?
  • Q&A
12.00 Lunch
13.00 Session 3: Brand’s New Dimensions
  • From product development to Talent Magnet
  • What new processes and departments are included in the branding process and how?
  • Q&A
14.30 Networking Coffee Break
15.00 Session 4: Brand Futures
  • Visions of tomorrow
  • The Brand’s New Missions
  • Scenario planning and trendspotting
  • Wrap up Q&A
17.00 Networking ~ Cocktail Reception
http://www.marketwatch.ro/ http://www.thediplomat.ro/ http://www.superbrandsromania.com/ http://www.mediafax.ro/ http://business-edu.ro/